Overall, the fitness industry is growing by 5% per annum which is roughly $225 million per year according to AMDG Research Group.  The personal fitness and training industry has enjoyed a strong surge in the last five years.  A home-based fitness focus helped grow the industry in addition to public gyms, spas, and health clubs

A notable trend in the industry involves the rapid expansion of corporate site fitness centers or employer gyms.  Employers realized that in order to attract and retain the best employees, offering an on-site fitness facility could provide a significant advantage.  In addition, employers also recognized the inherent health and work status benefits associated with employees keeping fit.  A landmark study conducted in 19xx by the National Association of Corporate Fitness Managers (NACFM) showed a 2% decrease in missed work days was associated with businesses that had corporate fitness facilities.  An even greater 11% decrease in missed work days was associated with businesses that offered both a fitness facility and some form of health and fitness instruction.

Although much of the zealous push for health care reform at the federal legislative level has subsided, there continues to be a national focus on containing health care costs.  In this spirit, a corporate focus on managing health related costs continues.  The same NACFM study revealed that corporations believed that corporate-sponsored fitness facilities could assist in the battle against rising health related costs.  In fact, Morton Actuary, Executive Director of the National Association of Insurers (NAI), was quoted as saying, “…there may be a day when corporations receive a significant discount in their insurance premiums if they have a corporate-sponsored fitness facility and proper fitness training made available…and that day may be in the very near future.”

The fitness industry break outs according to the following facility stratification:
-	50% Public Health Clubs (i.e. National Chains, Spas, YMCA)
-	15% At Home (i.e. home equipment)
-	30% Private Fitness (i.e. Apartments & Housing Editions, and Corporate Sites) 
-	5% Temporary (i.e. Hotels/Motels)

The Private Fitness category breaks down further into:
-	30% Apartments & Housing Editions
-	60% Corporate Sites
-	10% Other

The Corporate Sites category is growing at a very steady 15% rate which stands out as the fastest growing category by far.

A 19xx survey conducted by Fitness and Health magazine showed $750 million spent in fitness in the Southeast with 11% spent on personal training last year, due to the continuing  growth of the fitness industry overall.

The fitness industry faces significant seasonal trends.  After the first of the new year many people resolve to start or restart a personal fitness program.  A second spike in seasonal fitness interest occurs during spring in preparation for shorts, swim suits, and generally more body exposure that comes with summer.